Social that moves the numbers.
I'm Gael Meza (pronounced Guy-Ehl Meh-za), a unique multiskilled creative professional based in Austin. I plan it, shoot it, design it, post it, and write it. Currently doing all of the above for the largest national soccer retailer in the country.
6.9M
Views on one creator collab. The most-viewed post in company history.5M+
Views on the Austin account in my first year130K+
YouTube views in 30 days, on a channel dormant for a decade~800K
World Cup views in six weeks, national and Austin
Work
Made by me.
Every piece starts with one question: why would someone care? My content is focused on establishing a connection with a specific audience. I create easy-to-digest digital media meant to accomplish objectives.
Oktoberfest Wiesn jersey unboxing
View original ↗adidas F50 "Football's Heartbreaker" (Lamine Yamal)
490,950 views View original ↗
Design / Template graphic overlay
New arrivals template: a graphic overlay I designed, built to take any kit.
One reusable layout: Soccer Post branding, a headline slot for the kit name, a caption line, and a background I build in Photoshop to match each jersey's colors. I shoot the jersey, drop it in, and the post is done. Ten kits so far, five shown here.
View original ↗
Design / Tutorial carousel
Future Hero Card: a make-your-own player card, inspired by EA SPORTS FC. Designed, written, and edited by me.
Design / Seamless carousel
Charly Heritage: eight slides that read as one image, built from Charly's brand assets.
See the full carousel ↓
Photo / Apparel / freelance
Destino restock campaign. One octabox, natural edge light.
See the shoot ↓
Photo / Apparel
Puma Switzerland home jersey
Photo / Apparel / freelance
Destino, local Austin streetwear
Photo / Product
adidas F50 Elite, Mo Salah
Photo / Product
Nike x Kobe Phantom
Photo / Product
Nike Mercurial Vapor 16 "VJR". Pop flash, gelled edge light, slow shutter.
Apparel / Freelance client
Destino.
Local Austin streetwear rooted in Hispanic values, with a deeply local customer base.
"Para mis padres que cruzaron fronteras por una vida mejor."For my parents, who crossed borders for a better life.
- The shoot
- Restock campaign for Destino, shot and edited by me.
- Lighting
- One light: a 60cm octabox as the key, with natural light as the edge. Edited in Lightroom.
- The approach
- A simple setup that lets the message on the shirt carry the story.
"No Human Is Illegal."Printed on the Destino pink jersey
- The shoot
- Pink jersey campaign for Destino, shot and edited by me.
- Lighting
- One small 45cm gridded softbox, outdoors at night. One frame inside a mercado, lit by the store's own warm light.
Studio shoot
One boot, a full studio set.
Nike Tiempo x Jordan SE
Launch assets for every market.
- Goal
- Launch content for every Soccer Post market account, led by Austin.
- What I did
- Lit, shot, and edited the full set. Stills on a red sweep with a single gridded key light: hero shots, macro details of the leather, soleplate, and heel, and styled flat lays, edited in Lightroom. The vertical video uses one key light on a dark background to match the edge of the boot, shot by me and edited in DaVinci Resolve.
- Result
- Other markets adopted the set for their own accounts, and the national account ran the video. Austin stores saw a clear lift in foot traffic.
Brand collaboration
Charly Heritage Collection.
An official four-way brand collaboration, produced, shot, and edited end to end.
- The brief
- Launch Charly's Heritage Collection with Soccer Post and show the community a more human side of the brand.
- What I did
- Produced, shot, and edited a downtown Austin apparel and street style shoot: stills and a short film. Published as a four-way collab with Charly USA, Charly Fútbol, Soccer Post, and Soccer Post ATX.
- Result
- Solid traffic to the site, and a bigger return in brand equity: praise from other Soccer Post market accounts and loyal customers, and deeper trust between Soccer Post and Charly. Community drives sales, not the other way around.
- 01
02
03
04
05
06
07
08
Seamless carousel: 8 slides that flow as one image, built from Charly's brand assets.
Case studies
By the numbers.
6.9M views for the cost of one pair of boots.
- Goal
- Grow reach for the national account with no budget.
- What I did
- Spotted a creator mid-way through his "Becoming A Pro Soccer Player" series, playing in Copa Mundial boots with holes in them. Pitched the collab myself, coordinated the product, and ran it as a collab post so the reach credited Soccer Post.
- Result
- 6.9M views, 579K likes, 53.4K shares, 19.6K saves: about 240x the account's ~29K followers, and the most-viewed post in company history. It also proved a format. A simple boot unboxing on a trending audio is now one of our content pillars (see the unboxings in Work).
- What I'd do next
- Funnel the new audience straight to the website: a CTA in the creator's caption, and a pinned post that tells new viewers who we are.
Dormant for a decade. 130K+ views in a month.
Before~10 yearsof near-flat views and only occasional uploads
After130K+ viewsand ~300 new subscribers in 30 days
- Goal
- Bring back a channel that had been effectively dormant for a decade.
- What I did
- Took full ownership as YouTube account manager: rebranded the channel, launched our YouTube Community, and published its first post, which beat our engagement expectations.
- Result
- 130K+ views and ~300 new subscribers in the 30 days to Oct 14, 2026. That is nearly 9% of the channel's 1.5M lifetime views, in a single month. September 2026 (~80K views) was its best month in about 15 years.
- What I'd do next
- Post quality long-form horizontal video on a steady schedule, built to be cut down and reused across our other platforms.
~800K views in six weeks.
- Goal
- Own the World Cup moment across the national and Austin accounts.
- What I did
- Concepted, researched, fact-checked, and produced the program: SP Stats carousels (Mexico and USMNT, Round of 16), a quarterfinals bracket, matchup graphics, and boot and kit content, all on a verify-before-publish rule.
- Result
- June 9 to July 21, 2026, national and Austin combined: ~800K views, ~266K accounts reached, ~40K interactions, ~994 net new followers.
- What I'd do next
- Have a breakout plan ready. When one reel outperforms, ride it the same week: a fast follow-up in the same format, a pinned post, and a short series built on what worked.
Mobile content
In the moment.
Some of my favorite content is what I catch on my phone in the moment: real events, real emotions, all intentionally crafted for today's social media expectations.
Low-res previews. Much more available to view upon request.
"Come print a jersey without me"
Panini sticker exchange, Austin
In-store event day
Event day, from above
About
Sales floor to national social.
I started on the sales floor at The Soccer Corner in 2022, and I still create like a salesperson: content has to move people to act. Today I run four Soccer Post accounts, with Metricool handling scheduling and audience data, so posts land when each audience is most active and the hours I save go into the work. Community builds sales, not the other way around.
- 2022, nowSoccer Post, formerly The Soccer Corner
Interim Social Media Director, national (since May 2026)
National Content Creator & Social Strategist (since Feb 2026)
Social Media Manager & Producer, Austin (since May 2025)
All three current. Sales floor from 2022, social since Oct 2024. - Feb 2025, nowFounder, Gael Meza Media, freelance photo and video
- Aug 2026Freelance: shot Austin FC and wrote match recaps for Imagine That Sports
Accounts I run: IG @soccerpost TikTok @soccerpost.fc YouTube Soccer Post F.C IG @soccerpostatx
Platforms and tools
PlatformsInstagram, TikTok, YouTube
AnalyticsMetricool, Meta Business Suite and Insights, YouTube Studio, Shopify Analytics (ShopifyQL)
CreativePhotoshop, Lightroom, DaVinci Resolve, Premiere Pro, Illustrator, Canva, CapCut
Hiring, or have a project?
Let's talk.
Reach out for a shoot, a collab, or a social channel that needs someone to own it.